The Dawn of Ennui

The Sony PlayStation 3 was launched to scenes of mass apathy in Sydney last night, with the anticipated clamouring hordes of customers being outnumbered by press, security and salivating retailers.

Sony must have been disappointed, as would have been the stores, but where did the tragedy strike hardest? Let me quote a little from the Sydney Morning Herald coverage:

At midnight, about 40 PS3 buyers had arrived to collect their consoles, causing distress for the army of camera crews who turned up expecting to capture launch mayhem.

Distress? Awwww. Poor paparazzi poppets. I guess they stayed up well past their bedtimes and, dang, it was a fizzer!

I can only imagine the scenes of sobbing and consolation going on around water coolers in press offices all over Sydney this morning. I hope they’re getting proper counselling.

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At the $999.00 that you’ll have to fork out for a PS3 in Australia, Sony will need to do a lot of convincing to compete with Xbox & Wii… Good luck chaps.

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