Tetherd Cow Ahead

You will remember, Faithful Acowlytes, that some months back I brought you news of the mirth-inducing Trinfinity8, a miraculous new technology that fixes every complaint known to humankind ((This is only mild hyperbole on my part – you should read the claims!)) by mainlining mathematics straight into your brain. Well, Trinfinity8 seems to have done a superb job at sucking people in since we last examined them. In the following YouTube clip you can see nitwits by the dozen clutching ‘crystal’ hand grips and sitting hypnotized in front of screens of extremely ordinary fractal animations while listening to New Age drones, all the while convincing themselves that they ‘feel energized’.

And the thought strikes me for, oh, the twelve BILLIONTH time today: Why are people so FUCKING STUPID?

For those of you who couldn’t be bothered sitting through the video (and truly, I wouldn’t blame you for a nanosecond) let me synopsize:

• Dr Kathy Forti, inventor of Trinfinity8 (and producer of execrable science fiction web movies) tells us how she noticed the following wonderful results being delivered by her gadget: a renewed sense of energy; a sense of peace; a sense of being connected; dissipation of anxiety. I get all that from a small glass of Ardbeg, and it doesn’t cost me anything like the $8000 you pay for a Trinfinity8 system. These are the kinds of diffuse and meaningless claims made by snake oil peddlers since before recorded history. The ‘inventor’ of Trinfinity8 is not promising you anything more than you’d get from half an hour of meditative relaxation. Which, needless to say, would cost you absolutely nothing.

•A woman who has been hanging onto the plastic crystal handles tell us: ‘I kinda felt a tingling and I kinda almost felt like I was having an out of body experience’. Well, that’s definitive.

•Ms Forti earnestly tells us ‘We’ve used this on people who’ve said “I don’t feel any hope to live anymore” and we’ve said “Well, why don’t you just try this.” (which is a masterful way of implying that there was a result, without actually claiming one).

•A homeopathist named Dr Malcolm Smith tells an amazing story about a guy whose life was empty of all meaning, and then uses the Trinfinity8… and guess what? It turns this guy’s white hair back to its normal colour! And then Dr Smith bursts into tears. What. The. Fuck.

•An optometrist named Dr Jon E. Fitzpatrick tells an amazing story about how the Trinfinity8 cured a patient’s blindness! Well, kinda, sorta, maybe… just don’t press him on the details.

•An acupuncturist named Laurie Schneider tells an amazing story about how the Trinfinity8 fixed the libido of a housebound patient.

•A surgeon named Dr Thom E. Lobe ((I really hoped he was a brain surgeon or an ear surgeon, but he isn’t either. He appears to be one of those perplexing very highly qualified people who has no critical thinking capability.)) tells us that “Trinfinity8 is a new kind of medicine that you’re not going to find in very many medical practices”. And, Dr Lobe, I would suggest that there’s an excellent reason for that.

Dr Lobe claims, as if it’s fact, that “…everything from the air we breath, to the people we’re around, to the food we eat, to the music we listen to actually changed (sic) the expression of our DNA.” Not to be daunted by a point of view shared by exactly NOBODY who knows anything about DNA, he goes on to bury himself even deeper by ‘explaining’ how DNA works. Hand me a fork, someone, I want to plunge it into my brain. This guy is a surgeon? It’s enough to turn me religious and plead that God keeps me from ever going under his knife. ((Dr Lobe reminds me of the painter who did our house. Except the painter knew more about DNA.))

•A whole lot of people say a whole lot more stupid things about ‘energy’, vibrations, “finding themself (sic) with a capital ‘S'” and so forth. The stupid is so bad that it hurts.

•Kathy Forti says: “I am the first one to be astounded by these hundreds of reports that I get and hear each month of the changes made in someone’s life.” Yeah, I just bet you’re astounded. Astounded by the utter gullibility of people and their capacity to swallow your horseshit. And astounded by how the sale of the $8000 Trinfinity8 machines are filling up your bank account, I bet. You should truly be ashamed of yourself Ms Forti. You are nothing more than a snake-oil seller trading on the insecurities of damaged, ignorant, lonely and insecure people. Sometimes I really wish there was a Hell, because I know there’d be a special place reserved there for morally bankrupt people such as yourself.

Well, all the comments on the YouTube video are falling over themselves to tell us that the Trinfinity8 is the most wonderful thing to come our way since the invention of the Turbo Encabulator, so I thought I’d best redress the balance somewhat.

Ah, of course. Moderated comments. What’s the best way to make sure everybody believes whatever you tell them? Silence anyone who disagrees! A tried and true modus operandi of pseudoscience.

Well, Trinfinity8 is well and truly in my radar. We will not be letting them off that lightly.

Some ways back, I dipped my toe briefly into the sludgy pool of grandiose claims and unsupported hogwash that makes up the field of ‘ultrasonic’ or ‘electronic’ pest eradication. A few days ago Faithful Acowlyte Matthew reminded me that I’ve been meaning to revisit this daft corner of Wooville when he sent me this recent offering from Pest Control Peddlers Pestrol.

As if they’re still living in the ’60s, Pestrol seems to think that it’s impressive to point out that their product, Pestrol Rodent Free is ‘seen on TV’. In their FAQ they are equally eager to boast that it’s ‘advertised on talkback radio Australia wide’ which I gather is intended to imply something other than ‘we paid some irritating radio personality to advertise it’. Are people so stupid that these kinds of vapid endorsements get them reaching for their wallets? But silly me – I guess that anyone with a brain is not the main market for this product, as we shall see.

This ‘latest technology’ that the Pestrol seems so overjoyed to introduce is that of ultrasonics. Since ultrasonic devices have been round for decades, this seems rather a lot less impressive than if they’d said it used, oh, quantum tunneling or carbon nanotubes, two other technologies that would be just as effective at repelling rodents as ultrasonics (ie, not at all, if you haven’t guessed) and are a lot more current and cool sounding. I might even be tempted to buy a rodent repelling device that claimed to use quantum tunneling. At least it wouldn’t be quite as easy to completely ridicule as one using ultrasonics.

The Pestrol Rodent Free technique emits a disorienting pulse that startles and frightens away insects and rodents from your home or office.

O-k-a-a-a-y… and the science to support the idea that that rodents and insects don’t like those ‘disorienting’ ultrasonics pulses comes from… where… exactly? What’s that you say? You heard it from a friend of a friend?

The fact is, evidence for ultrasound being an effective deterrent against rodents is slim. It is vaguely possible that the noise irritates them somewhat, but since rats will repeatedly endure full electric shocks to get at human food, it is unlikely that a slightly bothersome noise is going to have much of an effect.

The Pestrol Rodent Free will need to be plugged into a power point approximately 0.2 metres from floor level in order for the ultrasonic to run along the ground, living rooms and hall ways.

Now, are you forming a picture in your minds, dear Acowlytes, of ultrasonics ‘running along the ground’ through your house? I know I am. Because everyone knows that sound (ultrasonics are nothing more than high frequency sound waves) behaves just like that – seeping along at floor level. Even if ultrasound did work, it would not matter one whit where in the room you put the device as long as it was relatively unobstructed.

But let’s be fair. Pestrol Rodent Free doesn’t rely solely on ultrasonics. No way José.

Pestrol Rodent Free combines electromagnetic, ultrasonic and ionic technologies to help free your home of rats, mice and aids with the control of cockroaches.

Yes friends, Pestrol Rodent Free deploys a veritable Holy Trinity of implausible techniques to keep your home pest-free. There’s our old friend ‘electromagnetism’ that well-known bane of pests of all kinds, and a new player in the game: ionic technology.

Animals are naturally sensitive to negative ions. ((Who says so? And in what way? This claim means absolutely NOTHING in this context.)) Long before a lightning storm, insects and rodents sense a change in the environment and look for protection away from the storm.

So let’s see – the negative ions are supposed to simulate a thunderstorm so the rodents go looking for shelter… in your house. Good one Pestrol!

This is a shining example of what I call ‘selective woo’. Elsewhere you will find gadgets being peddled under the claim that ‘negative ions’ are actually beneficial for the very reason that rats and cockroaches don’t like them. In other words, the arbitrary decision by humans to decide something is a pest is all it takes to turn the power of ions from desirable to repulsive. Amazing!

Selective woo comes into play with other aspects of the Pestrol Rodent Free, too. The makers claim that it is effective against rodents and insects and even possums (which in this country are marsupials), and yet will not effect your pets. How can this possibly be? Well:

Pestrol Rodent Free has been used for many years by thousands of satisfied customers in Australia and NZ. Will not affect dogs, cats, birds, or fish as they have a different genetic structure to rodents and cockroaches

Ah. It’s the genetic structure. Of course! Rodents, as any student of biology surely knows, are much more closely related to cockroaches than they are to cats and dogs or other mammals. Or marsupials. Or birds or fish.

This is, I’m sure I don’t need to tell you, complete and utter claptrap. Elsewhere you will find that these kinds of devices are supposedly effective against deer, rabbits, skunks, squirrels, bats, foxes, raccoons, chipmunks and armadillos. And, paradoxically it would seem, cats and dogs as well, should you find them vexatious rather than cute and fluffy. In fact, the chief benefit of Pestrol Rodent Free-style devices seems to be that they will repel anything that you decide you don’t want hanging around, and won’t affect anything else! I wonder if it is effective against people selling pseudoscientific crap?

‘But Reverend,’ I hear you interrupting ‘there’s a 30 Day Money Back Guarantee! It says there in BIG WRITING. How could they possibly offer that if there wasn’t anything to it?!’

Aha, young Acowlyte, that’s another trick to get you to part with your hard-earned cash (All $119.00 frigging dollars of it in this case). You sure can get your money back if you return your Pestrol Rodent Free within the 30 days specified… but what’s this in the FAQ?

How do I know if my Pestrol Rodent Free is working?

You may see increased activity as rodents and cockroaches are forced from their hiding places. Often it can take up to 3 weeks to remove rodents. Cockroaches may take longer as eggs can lay dormant for many months before they hatch.

Right. So you may not see the desired effect from the device for 21 whole days. ((Indeed, you may see INCREASED rodent activity – the exact opposite of the desired outcome – in the first 3 weeks of use!)) Factor in a week or so for postage and there goes your money back guarantee. You’ll certainly have blown your cash if you wait around ‘for many months’ to see if the Pestrol works on cockroaches.

Lest there is any lingering hesitation in your minds, dear Cowmrades, that the Pestrol Rodent Free might still have some slim remaining shred of credibility, let me quote from a US Federal Trade Commission finding on similar devices:

Between 1985 and 1997, the FTC brought law enforcement actions against six companies that allegedly made false and unsubstantiated claims about the effectiveness of ultrasonic devices in controlling rodent and insect infestations. Each of those cases was resolved by consent order. In those prior actions, the FTC challenged the following types of claims:

• Eliminates rodent infestations;
• Repels insects;
• Serves as an effective alternative to conventional pest-control products;
• Increases or assists the effectiveness of other pest-control methods;
• Eliminates fleas on dogs or cats; and
• Scientific tests prove product effectiveness.

Prior FTC complaints alleged that any reaction by rodents to ultrasound would be temporary at best because rodents become accustomed to ultrasound and will return to their nesting or feeding areas even in the presence of an ultrasonic device. Furthermore, previous FTC complaints alleged that ultrasound devices do not control insects.

These findings were handed down over a decade ago and yet, performing a Searchâ„¢ for ‘ultrasonic pest repeller’ returns literally hundreds of thousands of hits, the first few umpteen thousand pages apparently for people selling the damned things.

Oh well. I do need some cash. What the hell.

Dear friends. This morning I’m angry. I’m also sad and a little depressed, but mostly angry.

Yesterday ((World Malaria Day, coincidentally.)), Cow reader Battman, in a comment on the post Shoo Us the Science (Project)!, pointed me to an article on CNBC headlined:

Energetic Solutions Corporation Donates $30,000 of shoo!TAG Product to Family Legacy’s Camp LIFE in Zambia, Africa. Donation will help to prevent mosquito bites among children, staff and volunteers at Camp LIFE.

Yes, you read that correctly. Right now, in the 21st Century, some little kids risk illness and death because badly-educated ignorant people believe that stupid plastic trinkets with magnetic strips are somehow going to help protect them from contracting a life-threatening disease. ((Personally, I don’t give a rat’s ass about the staff and the volunteers at Camp LIFE themselves. Christian proselytizing also ranks high on my list of crimes against humanity. I figure that if God really wants people to be ruining the cultures and communities of poor third world countries, then the least He can do is protect his flag-wavers against mosquitoes.)) It’s bad enough that the peddlers of this ridiculous magical thinking are imposing their hocus-pocus on pets, but when it comes to the lives of kids, they have, in my book, crossed a line into criminality.

Before we go on, though, let’s get some perspective. $30,000 is an impressively generous amount if we’re talking about actual money, but what does Energetic Solutions’ donation mean in real terms? ‘People’ ShooTags are selling for something like $30 or so on Amazon at the moment. That means that $30k buys around a thousand of the things. Doing a quick search tells me that you can get blank swipe cards for about 5c apiece (probably less if you have bulk orders). Let’s be magnanimous and add another 5c per card for printing and packaging. The truth of the matter is, then, that the boastful ‘$30,000 worth of ShooTag product’ has a cost value of something like $100 to Energetic Solutions (in other words, the retail cost of 3 ShooTags). Wow, I bet they feel really good inside about that big sacrifice. ((It’s actually worse than that in fact – the tags being sent to Zambia are part ShooTag’s ‘shoocycle’ program, which entails ‘spent’ cards being ‘refurbished’ and sent off to charity. Thus, these cards probably cost them nothing at all, since they’ve already been paid for by some poor gullible sod.))

From the CNBC report:

“When we saw Family Legacy’s dedication to the children of Zambia, we knew there was an opportunity for shoo!TAG to deliver a unique level of support,” said Carter McCrary, CEO of Energetic Solutions Corporation.

In the light of what we can assume about the true value of the tags, I think we can confidently re-interpret Mr McCrary’s statement to actually mean: “…we saw this as a unique opportunity to once again hoodwink people by deceiving them. By throwing around some big numbers we’ve made ourselves appear like really swell caring-and-sharing folks.”

He goes on:

“Our hope is that shoo!TAG will assist in providing relief from mosquitos and contribute to the prevention of disease among Camp LIFE participants this summer.”

No, Mr McCrary. Your hope is that publicity stunts like this one will help make you rich. Energetic Solutions doesn’t give a flying fuck about the children of Zambia, in the same way that you don’t give a flying fuck about people’s pets.

If you did – if you were really, sincerely concerned – you’d take the time to do some proper science on your product, instead of making unsubstantiated claims supported by nothing but lies and duplicitous sleight-of-hand. Because you seem completely determined not to make proper scientific investigations of your tags, any rational person must conclude that you are afraid of what such investigations would reveal. ((Or, I guess, that you haven’t a clue what a proper scientific investigation is.)) This, in turn, demonstrates your utter indifference to the wellbeing of African children.

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A big thanks to King Willy for the suggestion for this post’s image. Photography by Queen Willy.

Just because Tim Minchin is fuckin’ awesome. ((As are the folks who made the clip.))

Acowlytes all! JREF blog, March 7. That’s all I’m saying for now.

But please allow me the self-indulgence of adding a great big smile.

:-)

OK, so I was prepared to get off the soapbox with this, but the Fairfax newspapers’ seriously relentless stance on this is just too galling. The above image ran in the Sydney Morning Herald today as the masthead for this article.

The front page used another more evocative phrase:

You read the story and judge whether it’s about Apple, or about something else entirely. In my opinion, it fairly reeks of ulterior motive. Stilgherrian, Currawong, call me overly sensitive if you will, but tell me this is all about sales-worthy copy! There is serious malice here. You don’t keep on running these kinds of stories unless you have an agenda. Apple is a cult because they make something that people like? How is that? A statement like ‘Apple is not my friend: Why you shouldn’t trust a ‘cult” is so coloured with judgemental negative pronouncement that it is barely two quotation marks away from slander. It is plainly nothing more than mud-slinging.

I apologize for running another of these posts dear Acowlytes, but I’m filing evidence here. I will state it in no uncertain terms – the Fairfax media is willfully laying the boot into Apple.

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Thanks to Universal Head for the heads up.

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