You will remember, dear friends, last month’s look at nutty retail names for fashion shops in which we featured the adjoining hipster outlets ‘Acne’ and ‘Fat’. Today, Cissy Strutt brings to our attention a new contender for the Tethered Cow Ahead award for Best Inappropriate Business Name. In this photograph, we see a potential customer checking a garment for signs of bodily fluids. I have it on good authority that Monica Lewinsky favours this place when visiting Australia.

People. WHAT WERE YOU THINKING????

While we’re on the topic of stupid shop names, cast your minds back, faithful Acowlytes, to 2007 where we featured the unfortunate airport luggage retailer who adopted the catchy moniker of CarriOn as their hip intercapped logo. Well, it seems that someone has pointed out the tragic faux pas, since the CarriOn stores now all feature a somewhat less amusing and far more prosaic nom-de-trade. I flatter myself that they read about their sad mistake right here on TCA.