Wed 14 Jun 2006
Something smells phoney…
Posted by anaglyph under Australiana, Hokum, Perfume, Stupidity, Technology
[5] Comments
Y’know, sometimes the modern world is just so bizarre that you really hope someone must be having a good ol’ chuckle at someone else’s expense.
Take the case of mobile phone manufacturer Mobiado, teaming up with perfume company Bissol to create Bissol No. 919 a ‘fragrance for the luxury mobile phone user‘.
WTF?
I don’t think I could have dreamed up that concept in my wildest moment of sarcastic surrealism.
Here, from the press release:
No. 919 is a clean, fresh, youthful scent with top notes of mandarin, juniper berry, elemi; middle notes of white musk, bamboo, oakmoss; and base notes of vanilla, cedarwood, sandalwood. (Mobiado Limited Edition) also has a special addition of Australian lime note, formulated for the elegant mobile phone user.
How is it that Australian Lime, whatever that might be*, bestows some extra power on elegant mobile phone users, whatever they might be?†What the hell is a ‘luxury mobile phone user’ anyway, for that matter?
There certainly is a very strong smell through all of this alright: something like a base-note of fish with a pungent lingering odour of bullshit…
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*Most likely, this is a species of Queensland lime called the ‘Gympie (pron: ‘gimpy’) Lime’ which possibly explains why Bissol has opted for the more general description ‘Australian’
†I guess from now on, at least, we’ll be able to spot them by their smell